Helping Hoops Join 3x3Hustle as Major Charity Partner

The 3x3Hustle team are proud to announce Helping Hoops as the official charity partner of 3x3Hustle. Helping Hoops will be getting involved by providing expert coaches to run clinics, skills challenges and shooting competitions at upcoming 3x3Hustle events, including the 3×3 Pro Hustle Tour.


Helping Hoops run free basketball programs for children with disabilities and from disadvantaged backgrounds. Helping Hoops Executive Director, Adam McKay, sees the partnership as natural fit.



“3×3 Hustle shares our vision of making basketball accessible to all and has already given our children opportunities to get involved and enjoy the action while showing the public their impressive skills and boundless energy,” McKay said in a recent chat with


“We are looking forward to having our coaches, volunteers and participants involved heavily in the upcoming Pro Hustle Tour.


“I think we have the foundation for a great partnership with 3x3Hustle based on our shared values and love of the game of basketball.”


The Helping Hoops crew, led by McKay, have already started teaming up with 3x3Hustle, putting on hugely popular clinics and competitions across the Moomba Festival and Arnold Sports Festival, all with the common goal of bringing 3×3 basketball to the masses.


A shared passion for basketball and spreading the message of the inclusive nature of sport, is something that NBL Chief Operating Officer, Andy Crook, identified in the Helping Hoops crew very early on.


Credit: Adam McKay (


“I’ve admired the work that Helping Hoops does for some time, both in terms of social outcomes achieved and their ability to grow quickly to reach as many kids as possible, so to have them involved with 3x3Hustle is a perfect fit,” Crook said.


“The opportunities that Adam and the Helping Hoops team are providing for disadvantaged youth in our communities are exceptional.


“We’re looking forward to this being a long and fruitful partnership that will bring opportunities within 3x3Hustle, and basketball overall, to those who may not previously have had that level of access.”


You can get involved with 3x3Hustle and Helping Hoops at the upcoming 3×3 Pro Hustle Tour, for tickets and more information head over to

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